After searching and searching on different websites for ads I finally decided to return to the link we used in class, and I believe this was for the best. I would like to start off by expressing how much I love this ad. This Ford advertisement, displaying the rear view camera on their vehicles is both interesting and effective. It displays the four elements of the rhetorical situation and the three classical appeals perfectly. The exigence, or the reason or problem that impels a person to write or speak is very easily noticed. This is the safety issues that are caused when a driver is backing up their vehicle. The purpose for the advertisement is to display how helpful the rear view cameras are on their models. This ad depicts it as the driver being able to see what is behind them just as if they were looking at something right in front of them. The audience that this ad is reaching out to is the general public. However, it is also specialized towards potential car buyers, especially those with a concern for safety. The context of this ad is influenced by the safety concerns involved in driving. It is straight to the point by showing what the rear view camera does for you. This thrives on logos, ethos, and pathos. The logical appeal in this advertisement is very easily displayed. It shows the in having a rear view camera. It shows that it is in a driver’s best interest to be able to see exactly what is behind them. This ad also plays on the ethics of someone. It shows that Ford cares for the safety of their costumers and the people involved with them. This shows their goodwill and character. Although the two previous appeals are heavily displayed, they are not the main point in this advertisement. This ad uses pathos very strongly. By showing a young child behind the car it makes the reader realize the concern for safety. Emotions are put into play when reader thinks “What if that was my child?” No one wants to hurt anyone, and this ad shows that with the rear view camera one can prevent that from happening. I have provided the link for this ad, along with other interesting ones. However, if you do not feel like going to the link, the ad can be found below.
I think you're analysis of this was great, and you covered everything well. I don't really understand the scenery around the car, and I think that this ad could have been even more effective if the setting was obviously in someone's driveway or if the driver was backing into a street. When I first saw the ad, I spent some time trying to figure out where the car was, (I realize now that it is in a driveway that pulls out to an odd street), but that threw me off in the beginning.
ReplyDeleteI feel like your analysis was good, but a little too energetic about a vehicle advertisement. It made the argument seem almost incincere because who gets that excited about a ford ad? The advertisement itself is great, pulsating with pathos because of the possibility of running over the child. The advertisement also has logos because it is logical not to run over your children. Overall, John Moore's analysis was good, and the car ad was even better.
ReplyDelete