Rhetorical Analysis

After searching and searching on different websites for ads I finally decided to return to the link we used in class, and I believe this was for the best. I would like to start off by expressing how much I love this ad. This Ford advertisement, displaying the rear view camera on their vehicles is both interesting and effective. It displays the four elements of the rhetorical situation and the three classical appeals perfectly. The exigence, or the reason or problem that impels a person to write or speak is very easily noticed. This is the safety issues that are caused when a driver is backing up their vehicle. The purpose for the advertisement is to display how helpful the rear view cameras are on their models. This ad depicts it as the driver being able to see what is behind them just as if they were looking at something right in front of them. The audience that this ad is reaching out to is the general public. However, it is also specialized towards potential car buyers, especially those with a concern for safety. The context of this ad is influenced by the safety concerns involved in driving. It is straight to the point by showing what the rear view camera does for you. This thrives on logos, ethos, and pathos. The logical appeal in this advertisement is very easily displayed. It shows the in having a rear view camera. It shows that it is in a driver’s best interest to be able to see exactly what is behind them. This ad also plays on the ethics of someone. It shows that Ford cares for the safety of their costumers and the people involved with them. This shows their goodwill and character. Although the two previous appeals are heavily displayed, they are not the main point in this advertisement. This ad uses pathos very strongly. By showing a young child behind the car it makes the reader realize the concern for safety. Emotions are put into play when reader thinks “What if that was my child?” No one wants to hurt anyone, and this ad shows that with the rear view camera one can prevent that from happening. I have provided the link for this ad, along with other interesting ones. However, if you do not feel like going to the link, the ad can be found below.

http://izismile.com/2011/05/06/incredibly_creative_ads_from_across_the_world_73_pics.html

About John Moore

Where to start? My name is John Wesley Moore and I am from White House, Tennessee. Yes, I know that you have never heard of it before. I went to the type of school where everyone basically knew everyone. Therefore, attending the University of Tennessee was a very big step. It was also big since I can say with all my heart that I am not a Volunteer fan. I unfortunately was raised a Vanderbilt fan. Yes, I've grown accustomed to losing in sports. Speaking of sports, I never mention how much I really love them. During my time at that small high school I managed to letter in four different sports. I was a member of the football, basketball, soccer, and baseball teams. I would never recommend anyone to ever do such a thing. However, I can say that I have no regrets from the first eighteen years of my life. High School was great for me, and I see that as a bit of a problem. I refuse to be someone who's best four years of their lives were in high school. I believe that is actually the main reason I am attending school here. I plan to be very active while being here at Tennessee, although I am spending my Saturday night in my dorm doing homework. I guess it's a bit of a work in progress. Now it's time to answer the one question every freshman in college will be asked an infinite number of times before they graduate. What is my major? I wish I knew, actually. I change my mind every day, honestly, and they are some very different career choices might I add. As of the moment I would like to get a degree in Biology with a minor in Marketing so I could some day become a Pharmiceutical Representative. However, I'm sure my mind will change by my next blog post. My back up plan would be to get a degree in aeronautics and become a pilot, and my back up plan to my back up plan is to become a high school football coach. I guess we'll just see what happens. For now that's all. I'm about to make an attempt to post a picture of myself. Due to the fact that technology and I aren't very compatible, you might not see. By the way, excuse the orb floating around in the picture. It's in all of the pictures taken in my room, weird right? I'm open to all questions so if any of you would like to become better acquainted, feel free to ask!